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Pocketbook Power: How to Reach the Hearts and Minds of Today’s Most Coveted Consumer - Women

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        Pocketbook Power: How to Reach the Hearts and Minds of Today’s Most Coveted Consumer - Women

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation’s disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining “tales from the trenches,” she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more.

• An entertaining and informative look at how today’s women-dominated marketplace is shaking up the status quo on Madison Avenue
• Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

• amazon.com Sales Rank: #837951 in Book
• ABIS_BOOK

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Highly Recommended! by Rolf Dobelli
Women not only rule the roost, they control its purse strings. In an economy 75% driven by individual consumer spending, women make decisions that affect 88% of all purchases and control almost half of all the households with assets of more than $500,000. The results of marketing research data show, in staggering and unequivocal terms, that women are the dominant demographic and financial engine behind the U.S. economy. The first half of author Bernice Kanner’s book focuses on women’s impact on various industries. The book’s second half notes failed campaigns and explains what kind of marketing appeals to women. Despite its overwhelming reliance on marketing data, this book suffers from mixing the differences and similarities between the genders. At times the distinctions are clear, but often the differences get blurred. This extremely informative book would have benefited from tighter editing to make it less jumbled. Still, we think marketing and advertising executives can use this book to avoid chauvinist marketing pitfalls, adjust to changing demographics and more effectively draw female consumers to their clients’ products.

• The Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers-Women
• Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment
• Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market
• Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
• BOOM: Marketing to the Ultimate Power Consumer — The Baby-Boomer Woman

Dell and Human Evolution

by majid401107 (Category: Entertainment)

This a an ad which shows if a person is imagination is limited to the tool he has

TV Brainwashed To Lifestyles Of Alcohol & Cigarettes Video

by rosaryfilms (Category: News & Politics)

Brainwashed By Television To The Lifestyle Of Alcohol And Cigarettes.
Alcohol, cigarettes, and television: Brainwashed to the lifestyle; just want to be free.
Public domain images from the Prelinger Archives edited over a 1979 indie rock song by Mazanti (Hooksong).
Producer: Mazanti; Keywords: addiction; television; commercials; rock music; Creative Commons license: Attribution-Noncommercial-No Derivative Works 3.0 United States.
Advertising is a pervasive influence on children and adolescents.
Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.
This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use.
Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.
Several European countries forbid or severely curtail advertising to children; in the United States, on the other hand, selling to children is simply “business as usual.”1 The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines.2 Increasingly, advertisers are targeting younger and younger children in an effort to establish “brand-name preference” at as early an age as possible.
This targeting occurs because advertising is a $250 billion/year industry with 900 000 brands to sell, and children and adolescents are attractive consumers: teenagers spend $155 billion/year, children younger than 12 years spend another $25 billion, and both groups influence perhaps another $200 billion of their parents’ spending per year.
Increasingly, advertisers are seeking to find new and creative ways of targeting young consumers via the Internet, in schools, and even in bathroom stalls.
Research has shown that young children—younger than 8 years—are cognitively and psychologically defenseless against advertising.
They do not understand the notion of intent to sell and frequently accept advertising claims at face value.
In fact, in the late 1970s, the Federal Trade Commission (FTC) held hearings, reviewed the existing research, and came to the conclusion that it was unfair and deceptive to advertise to children younger than years.
What kept the FTC from banning such ads was that it was thought to be impractical to implement such a ban.
However, some Western countries have done exactly that: Sweden and Norway forbid all advertising directed at children younger than 12 years, Greece bans toy advertising until after 10 PM, and Denmark and Belgium severely restrict advertising aimed at children.
Children and adolescents view 400 00 ads per year on TV alone.
This occurs despite the fact that the Children’s Television Act of 1990 (Pub L No.
101–437) limits advertising on children’s programming to 10.5 minutes/hour on weekends and 12 minutes/hour on weekdays.
However, much of children’s viewing occurs during prime time, which features nearly 16 minutes/hour of advertising.
A 30-second ad during the Super Bowl now costs $2.3 million but reaches 80 million people.
A 2000 FTC investigation found that violent movies, music, and video games have been intentionally marketed to children and adolescents.16 Although movie theaters have agreed not to show trailers for R-rated movies before G-rated movies in response to the release of the FTC report, children continue to see advertising for violent media in other venues.
For instance, M-rated video games, which according to the gaming industry’s own rating system are not recommended for children younger than 17 years, are frequently advertised in movie theaters, video game magazines, and publications with high youth readership.
Also, movies targeted at children often prominently feature brand-name products and fast food restaurants.18 In 1997–1998, 8 alcohol companies placed products in 233 motion pictures and in 1 episode or more of 181 TV series.

Countour Chair “Space Age” 1980s TV

by flaminghand (Category: Entertainment)

Breathe in the market research…
This one is for the “technical comfort lounge chair information seeker.” See other listed videos for the “Emotional / Necessity / Savings Lounge Chair switcher”

Best of 1991 T (Ad Age)

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• amazon.com Sales Rank: # in Book
• ABIS_BOOK

Interview: Double Fusion’s Julie Shumaker

by gamecyte (Category: People & Blogs)

Following her ground-breaking panel on “Gaming’s Advertising Age” at the 2008 MI6 conference, we asked Double Fusion’s senior vice president Julie Shumaker for her thoughts on what makes game advertising appeal to gamers and advertisers alike, and where future responsibility will lie for ensuring that those advertisements not disrupt the gaming experience.

Smoking

by buc555 (Category: Education)

Smoking is bad for you.
People who smoke understand that.
So why they do it? Because it’s hard to stop once you stop.
Here I talk about why I feel the government is going the wrong way about trying to get people to stop.

1st age ranq & strpur3z3 the beginning

by bens99defence (Category: Comedy)

couple of dms between too good pure’s amazing k0s for lvls watch and subscribe plox

Queens of the Stone Age - Sick Sick Sick (Extended)

by mrGlitch2000 (Category: Entertainment)

I made this so don’t flag me because you are a idiot and you think you own everything.