Spray the Bear: Reminiscences From the Golden Age of Advertising
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Spray the Bear: Reminiscences From the Golden Age of AdvertisingA hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch and Ted Kennedy to Jesse Jackson.
- amazon.com Sales Rank: #746525 in Book
- ABIS_BOOK
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It Really Was A Golden Age by Donald L. Packard 
This is a wonderful, charming book about advertising in the 1960’s, 1970’s and 1980’s. Wally Bregman’s first hand accounts kept me glued to this book, and I couldn’t stop smiling/laughing as I moved from story to story. This is a book for anyone who works in advertising, marketing and the world of business–whether you experienced the Golden Age firsthand or just starting out today. And, the wonderful thing is that a lot of great advertising was produced by dedicated people who really had their clients interests at heart. The stories in this book, in my opinion, indicate that you can have some fun making ads while making money for the advertisers who pay the bills.
Spray the Bear barely interesting by L. Vitale 
Being a fan of the tv show “Mad Men” and having spent many years in the advertising industry, naturally I thought Walter Bregman’s book “Spray the Bear” would be a lot of fun. Unfortunately, I found it to be a rather slow read. Everyone who has worked in the industry has stories and many are much funnier and more interesting. Too bad some of those haven’t gotten into print.
The Diary of Walter Bregman by Michael J. Fraioli
A wonderful look into the world of advertising. Great stories about companies we all know and ads which we all remember. Entertaining whether one is in the business of advertising or simply a comsuer of those products. Thank you.
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