Yahoo Chief Defends Online\’s Brand-Building Power
Yahoo Chief Defends Online’s Brand-Building Power
by AdAge (Category: News & Politics)
NEW YORK (YouTube.com/AdAge) — In her interview with Ad Age editor Jonah Bloom at the Advertising 2.0 conference, Yahoo president Sue Decker refutted those marketing executives who characterize the internet as a transactional venue that won’t support brand building well.
She also discussed the deal that makes Yahoo a seller of advertising space on Wal-Mart’s website.
In other news in this 3 Minute Ad Age, Nintendo’s WII campaign won the Grand Effie Award for the most effective advertising of the year.
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